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Marketing can take over your life to the extent that you don't even notice it

Knowing what goes on behind the scenes, and seeing it in any consumer experience, is an occupational hazard for marketers;

Will Harris: how to be a decision-making marketer minus the conflict

Every marketer needs someone who can provide an alternative perspective without necessarily generating conflict, writes Will Harris.

'The less structured and regimented life is, the better the creative output'

Strict order and automation appeals to the management mindset, but that's not how glorious, occasionally chaotic, creative brilliance works. By

It's time for marketing to be considered in a more positive light

The rise and spread of global brands aptly illustrates the debt so many companies owe to marketers. It's time we

Why political advertising doesn't work anymore

The phrase 'virtual reality' will become as obsolete as faxes, telexes and jobs for life

The phrase 'virtual reality' is losing its meaning and, with technology further blurring the lines, it will soon be time

When content turns to discontent

From the Nokia Woods, which never took root, to Barclays' bike hire, branded content is no walk in the park

Former Nokia marketer Will Harris goes PR agency-side with Mission

Will Harris, the former Nokia, O2 and Tory party marketer, is joining PR agency Mission in a bid to marry

Switch off, get away from it all, and stop reading Marketing on your holiday

Travelling abroad gives us the chance to recharge our creative batteries by using the free resources that surround us to

Sir John Hegarty and Will Harris pick their marketing moments of the month

This month's Marketing contributors Sir John Hegarty and marketer Will Harris recount the best piece of marketing they have seen